Responsibilities

Owns:

• Develop and implement email marketing campaigns that support customer lifecycle and/ or acquisition  strategies to purchase new products /equipment or additional products and services that increase revenue and usage (e.g. new plans, equipment sales, vertical feature sales, data services, and additional lines)
• Work with database analysts to mine the customer database to target customers for relevant email marketing campaigns.
• Work with analysts to review acquisition and/or customer base campaigns to determine success and areas of improvement.  Develop and communicate results to constituents.
• Develop budgets for programs. Ensure costs are managed appropriately to budget.

• Interacts with internal teams and IT to coordinate  opportunities with operational execution of email campaigns.

• Stays on top of industry trends, legal and regulatory environment, and acts as subject matter expert both to internal and external clients communicating pertinent information.

• Coordinates email campaigns within the context of multi-channel campaigns by working in a collaborative manner across internal departments

• Collaborates with internal USCC teams especially IT in identifying and developing procedural changes, strategies and email collection aimed at greater efficiency.

• Participates in the development and management of new and existing processes and procedures for efficient email campaign management.

• Helps stakeholders interpret the results of their stand-alone email campaigns, and within the context of multi-channel campaign strategy.

• Helps build and improve email marketing strategies.

• Performs other duties and assignments as required

• Approves:
• Email marketing campaigns to ensure they are in line with strategic and financial objectives.
• Work performed by vendors in support of email campaigns / programs.
• All stages of email development.
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• Participates:
• Key participant in product, promotion, and strategy planning to understand opportunities for acquiring new customers and/or marketing to the existing customer base through email channel.

Qualifications

• 2 -5 years of directly applicable experience in email marketing  

• Bachelor degree or equivalent work experience.  Education should include both formal and work related experiences

• Significant email campaign management experience required

• Comprehensive understanding of CAN SPAM, compliance issues, deliverability issues, suppression management, and other critical factors impacting email marketing.

• Experience in implementing life-cycle or trigger based email campaigns.

• Background in developing email creative, analyzing performance, and making recommendations regarding content and layout to increase performance.

• Proficient with Powerpoint, Word and Excel. Ability to use to Excel for managing data and performing quantitative analysis. Exposure to databases and query tools for customer targeting

• Understanding of data structures and ability to apply best practices to client data integration and existing client databases.

• Understanding of HTML and Internet technologies

• Experience / exposure to other eMarketing channels / initiatives (SEM, online advertising, web analytics, etc.) a plus

• Experience working with outside agencies is desired.
• Strong analytical and project management skills are required.
• Excellent oral and written communication skills are required.
• Business knowledge of the wireless industry is a plus.