Lead strategy and planning for critical customer segments while supporting the overall integrated marketing strategy, profitability, growth, and customer satisfaction goals of the company. This is a creative and analytical role: the successful candidate will immerse themselves in the targeted customer segments, assimilating customer data and research to formulate and document creative approaches to attracting and retaining targeted segments, and create the short and long-term plans required to achieve the company mission of satisfied customers and profitable growth.

Responsibilities

• Work cross functionally within various U.S. Cellular® teams to produce gross add, churn, market penetration, and revenue results based on U.S. Cellular® values and standards of excellence.
• Serve as the champion for critical customer segments - use marketing tools of segmentation, and targeting
• to define and address segment specific opportunities to be integrated into the overall customer marketing strategy.
• Contribute to the customer-focused operational roadmap (incl. products, distribution, markets, processes, etc.) and integrated customer acquisition and lifecycle value management programs to support the overall company brand position.
• Work closely with the Product Team to develop and manage the planning and development of targeted products, including brand development, TV, print, radio, direct marketing, online, etc.
• Coordinate planning of strategic implementation calendar based on relative segment opportunities and available resources.
• Secure buy-in across organization to meet integrated segment portfolio goals.
• Drive pro-active, detailed customer analytics - trend monitoring, analysis, and reporting from a segment (vs. geographic or regional) perspective.
• Create detailed business cases analyses and financial models to support key strategic investment decisions
• Drive customer segment insight, knowledge, and expertise to Marketing & Sales Operations teams, Regional teams and front line associates.
• Support company-wide customer budgeting and forecasting.

Qualifications

• Bachelor’s degree required and MBA strongly preferred.
• Wireless industry and management consulting experience a strong plus
• 5 to 8 years of business experience including critical marketing roles of market research, segmentation and positioning, product development, business development, strategy development and project and program management.
• Demonstrated leadership abilities that include establishing strategic direction, delivering results through wide organizational involvement, and maintaining a strong customer focus.
• Strong project management skills; the ability to break down complex problems into manageable goals is required.
• Excellent verbal and written communication skills at all levels in the organization including Senior Executive Management.
• Strong analytical, conceptual, and strategic skills needed. Ability to work with imperfect or incompatible data is required.
• Solid proficiency with Microsoft Office Products (i.e., PowerPoint, Word, Excel, Access, etc.) is essential.