Lead the strategic and tactical product lifecycle management of strategic or high priority company initiatives.  Working with the Product Operations team, ensure the product/service/initiative operates effectively and efficiently and provides an excellent customer experience with a positive impact on sales and profitability. The marketing champion/advocate/expert for the products/services for which they are responsible.  Accountable to delivering P&L goals of the product/service to the company.
 

Responsibilities

• Develop and manage product lifecycle short and long term strategy, including launch, maintenance, enhancements, partnerships and end of life.
• Create product positioning and channel strategies.
• Provide strategy, direction and goals for merchandising, advertising, point of sale and marketing communication efforts, including mechanisms to measure ROI.
• Lead cross-functional teams as appropriate in the preparation, dissemination and maintenance of associate and customer communications as it relates to responsible product/service.
• Analyze financial results and take appropriate actions to ensure operational excellence and achieving annual goals.  Develop and execute to key financial and business targets/metrics.
• Develop, analyze & recommend launch, maintenance and post mortem pricing structures (including promotional pricing).
• Track, analyze and communicate key metrics.
• Through strategy development, providing direction and goal setting, ensure successful facilitation of focus groups, surveys and presentation, both pre- and post launch of new product/system/features in order to gather feedback for continuous improvement and to stay close to customers.
• Successfully execute go to market, launch, maintenance and close-out marketing strategies and programs.
• Provide content and direction for training.  In some instances, lead development of training.
• Monitor, evaluate and report on competitive environment (messaging, pricing, promotions, positioning, etc.) and take necessary actions.
• Recognized as the Subject Matter Expert for all aspects of product/service.
• Coach and mentor junior members of the Product Management and Marketing team.

Qualifications

• Ability to successfully lead across organizational boundaries, including strong relationship management skills.
• Demonstrated leadership qualities and ability to lead diverse and cross functional groups, including outside vendors.
• Strong team orientation, both internal and external, with the ability to coach and mentor regardless of reporting relationships.
• Proven project management and analytical skills.
• Financial analysis, financial root cause investigation and development of solutions/action plans to minimize risks and take advantage of opportunities.
• Demonstrated creativity and effectiveness in marketing programs including but not limited to promotions, marketing communications, point of sale, etc.
• Excellent interpersonal and negotiation skills.
• Ability to analyze issues, develop and deploy solutions within a dynamic environment.
• Ability to prioritize and manage multiple assignments simultaneously.
• Excellent written and oral communication skills, including speaking in front of small and large groups.
• Strong time and project schedule management skills required to consistently meet deadlines and ensure preparedness for launch or implementation of products, services or initiatives.
• Well organized, strong administrative and detail oriented skills.

Education and/or professional experience necessary:

·     Minimum of 5+ years in product management, product development, sales and/or marketing. 

·     Professional experience within the software or telecommunications industry or with a wireless voice/data service provider a plus.  

• BA/BS Marketing, Business.  Technical undergraduate education with business/product management professional experience will be considered.  Preference to MBA and/or equivalent work experience.
• Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)